Art Business Housekeeping
December is a busy month for most people, but it's also a good month to attend to some year-end art business housekeeping tasks. Steal away 15 minutes here and there and you'll be off to a great start when January rolls around. Here is my list of suggestions of categories to work on this month, one at a time, as time allows.
Update your website
Most of us finish our website and then stop thinking about it once it's published and uploaded. If you haven't updated yours in a while to reflect new work, a current calendar, new workshops, etc, take a bit of time and make certain it's up to date. Pro Tip: Set a reminder on your phone to update it at the end of every quarter (or more often!) Websites that are updated regularly rank higher in search engine results than websites that are stagnant.
Review your business cards and other promotional material
Business cards often need updating too. Sometimes the image on it might not reflect what you're currently doing, or you might have a new blog or a new email address. Take a business card or postcard out now and check to see that everything on it is up to date and that you're happy with it. If not, spend the time to correct it. Then order new ones so you have them on hand for all of the holiday gatherings you'll attend. Pro Tip: My favorite place to order business cards and postcards is Moo.com. The cards are high quality, you can have different images on each card for no extra cost, and their "moosletter" is chock full of great info for marketing and promotion and they offer coupons and discounts. Get 10% off your first order with this link.
Update your mailing list
When I go away to teach I take a notebook with me so I can collect email addresses from my students for my email newsletter. What I often forget to do when I get home is transfer those names to my emailing list program (I use Mailchimp). December is a great time to make sure that your emailing lists are up to date Pro Tip: If you haven't added a widget for an emailing list sign up to your website yet, now is the time to do it. And if you haven't signed up for my newsletter yet, please do!
Check to make sure that all of your listings are up to date, your prices are correct, and shop and shipping policies are current. Pro Tip: Review your descriptions and labels. These two things are the most important (after good photos) in getting found and getting sales.
If you'd like to join my online mentorship group with tips, tricks, and homework like this all year, please sign up for my mailing list above to receive notification of when it starts in early 2016!
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